Some background info…
Flavas
was an American line of fashion dolls created by Mattel in 2003. They were
multi-ethnic and have an urban, hip hop style with "bling-bling"
jewellery and stick-on tattoos, described as "ghetto-fabulous" by
Newsweek.
They were designed to appeal to tweens (8-12 year
olds) and compete with the widely successful Bratz dolls. They were marketed as
"reality-based" and "authentic" and have more points of
articulation than traditional fashion dolls for more expressive posing. Flavas
were criticized for being stereotypical, bad role models, and a
misrepresentation of hip hop culture. Others described Flavas as
"ridiculous, but in a cute way" and questioned if their hasty
withdrawal had been premature, suggesting they could have found a niche market.
Their multiculturalism was described as positive, and British analysts expected
their "risqué nature" to translate to high sales. But following sales
that were described as "disastrous" they were discontinued within a
year.
There were six Flavas dolls were named, Kiyoni
Brown, Happy D, Tika, Liam, P. Bo, and Tre, are ethnically diverse and portray
Hispanic, black and white people. They were each released in two different
styles and each style was packaged with two different outfits. The complex
jointing and individual molds made the Flavas dolls more difficult to
manufacture than most other fashion dolls.
They have an definite urban sensibility and are
dressed in hip hop fashions. Their accessories include ghetto blasters, cell
phones, "bling-bling" jewellery and stick-on tattoos