Reduce Hair Damage: Straightener has ceramic coating helps reduce damage from over-styling with even heat distribution making styling fast and easy Smooth & Straight: Quick and smooth results with this easy-to-use flat iron designed for creating the latest hair trends in all hair types All Hair Types: Hair Straightener plates get close to the roots for ultra-straight and sleek, smooth looks Quick Styling: 400 F high heat for fast styling Travel Ready: Tangle-free swivel cord and multiple heat settings, compact design allows you to take with you anywhere