Enrico Maltoni 2009 Faema Espresso 1945-2010 Italian Coffee Machine Company HC

Up For Sale Today is

Faema Espresso
1945-2010

by

Enrico Maltoni

Hardcover. 4to. Published by Collezione Enrico Maltoni, Forlimpopoli, Italy, 2009. 393 pgs. Illustrated. Text in Italian, English, and German. First Edition/First Printing.

Bound in illustrated paper covered cloth boards with titles present to the spine and front board. Boards have light shelf-wear present to the extremities. No ownership marks present.  Text is clean and free of marks. Binding tight and solid.

The first (and only) book to tell the history of Faema, the most important coffee machine company since the 1950s, and the story of a successful man, founder Ernesto Valente an enlightened entrepreneur who established continuous modernization as the only rule for all his factories. Faema, a company that initially produced stoves, accessories for train carriages and hair dryers for perms, became the one that, more than any other, wrote the future of coffee machines. The entire history, together with that of the technical innovations, the founder of Faema and the social changes and customs which swept across Italy at the time are illustrated with 500 images of which 300 previously unpublished, donated by the Valente family to Enrico Maltoni who used them to put together the beginning of the history.

A book which also tells the story of a man, founder of Faema Carlo Ernesto Valente: an enlightened entrepreneur who always managed both to seize the spirit of the times and adapt the spirit of a drink, the consumption of which had become a ritual Carlo Ernesto Valente consolidated the tradition of celebrating the ritual of making coffee, extending it to more places and people by applying a single rule to all group factories: continuous modernization Along with this rule there was a 'formula' to respect: innovations had to reconcile both the convenience of use and preparation with the excellence of the result actually in the cup - always It was by following this mindset that the first mass produced coffee machines were issued from the factories of Faema, the first machines to make coffee without steam, the first for automatic distribution in offices and workplaces, the first 'colour' machines, the first to 'take to the streets', and the first to enter people's homes Faema also produced the paradox of the coffee machine: freeze-dry coffee, prepared without using a coffee machine.