Motion Picture Herald. July 17, 1943. Loaded issue!

Rare color trade ads on heavy stock paper! 

9 page color ad for FOR WHOM THE BELL TOLLS, with Gary Coper and Ingrid Bergman.

The Movie Industry leads the way in patriotic Homefront propaganda. As the war progressed, this publication became increasingly centered on the war efforts, both at home and abroad. Because of this extensive coverage of the movie industry war effort, it is a valuable resource for anyone interested in researching the World War Two era.

Rare wartime advertising! Beautiful movie ads! Some on heavy stock paper! Pre-release Hype & Exploitation! Great insider articles, advance-hype movie ads and studio ads, some with box office numbers. Rare industry publication intended for movie theatre owners and operators, and not for the general public. WWII Homefront. Patriotic Propaganda. Censorship. 

Approx.  9 1/2" x 12 1/4".

Light wear and soiling to covers. Front cover has some light scratches. Light stain in margin at top of right edge on some pages through magazine. Very Good+ condition. Pages supple. Nice bright fresh colors.

An amazing and scarce vintage motion picture industry magazine!