Authentic! Acquired this from a beauty supply store Authentic!
Blonde Life Violet Shampoo:
NEW brass-neutralizing Blonde Life Violet Shampoo instantly freezes out unwanted yellow tones, helping restore icy beauty and brilliance to cool blonde hair. NEW brass-neutralizing Blonde Life Violet Shampoo and Conditioner instantly freeze out unwanted yellow tones, helping restore icy beauty and brilliance to cool blonde hair.
Blonde Life Violet Shampoo works in a flash to cleanse and chase away dulling yellow tones for the most perfect cool blonde imaginable.
Instantly cool brassy tones and brighten cool blonde hair.
Help maintain healthy-looking hair with brilliant shine.
Nourish and protect fragile blonde hair.
Blonde Life Violet Conditioner:
The Joico Blonde Life Violet Conditioner is a cool tone-perfecting conditioner nourishes and protects while neutralizing brassy, yellow hues to maintain brilliantly bright blondes. Nutrient-rich Tamanu and Monoi oils help restore strength, softness and shine.
Blonde Life Violet Duo Includes:
(1) Blonde Life Violet Shampoo - 10.1 fl. oz.
(1) Blonde Life Violet Conditioner - 8.5 fl. oz.