Duck Dynasty, cable's most watched nonfiction series in cable history, is a reality show based on the bearded, bayou-dwelling redneck family The Roberstons, who built a multi-million dollar sporting empire, Duck Commander, manufacturing duck calls and other products for duck hunters in Monroe, Louisiana. The show's record-breaking ratings have come as much from their downhome sensibilities, southern ways, sincerity, and sense of humor as their trademark beards and camouflage. Having successfully entrenched themselves and their signature style in America's living rooms, Duck Dynasty takes their signature trademarks and expanded into a variety of products, including neckties.