Love on the Run (1936) 8x10 Lobby Card Poster#1

(Jane Crawford & Clark Gamble)

Lobby cards (LC)

A film poster is a poster used to promote and advertise a film. Studios often print several posters that vary in size and content for various domestic and international markets. They normally contain an image with text. Today's posters often feature photographs of the main actors. Prior to the 1980s, illustrations instead of photos were far more common. The text on film posters usually contains the film title in large lettering and often the names of the main actors. It may also include a tagline, the name of the director, names of characters, the release date, etc.

Film posters are displayed inside and on the outside of movie theaters, and elsewhere on the street or in shops. The same images appear in the film exhibitor's pressbook and may also be used on websites, DVD (and historically VHS) packaging, flyers, advertisements in newspapers and magazines, etc.

Film posters have been used since the earliest public exhibitions of film. They began as outside placards listing the programme of (short) films to be shown inside the hall or movie theater. By the early 1900s, they began to feature illustrations of a film scene or an array of overlaid images from several scenes. Other posters have used artistic interpretations of a scene or even the theme of the film, represented in a wide variety of artistic styles. Lobby Cards

Lobby Cards made their first appearance in the early 1910s around the same time that Charlie Chaplin was breaking into motion pictures. The earliest Silent-era lobby cards were often nothing more than black and white or duotone stills. These were eventually replaced by hand-tinted scenes, and by the 1920s most studios were producing full-color lobby cards.  Lobby cards are similar to posters but smaller, usually 11 in × 14 in (28 cm × 36 cm), also 8 in × 10 in (20 cm × 25 cm) before 1930. Lobby cards are collectible and values depend on their age, quality, and popularity. Typically issued in sets of eight, each featuring a different scene from the film. In unusual circumstances, some releases were promoted with larger (12 cards) or smaller sets (6 cards).

In the United Kingdom, sets of lobby cards are known as "Front of House" cards. These, however, also refer to black-and-white press photographs, in addition to the more typical 8 × 10 inch promotional devices resembling lobby cards.

Lobby Cards are no longer used in U.S. theaters and are rarely produced for today's films.

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