It's all that tasty cinnamon that makes those crunchy little squares so irresistible.

Crave those crazy squares!

Imported from Canada.

• BREAKFAST CEREALS: Whole grain wheat cereal with natural flavour
• Imported from Canada
• Simply made with no artificial preservatives, colours or flavours
• WHOLE GRAIN: First ingredient is whole grain wheat and essential vitamins and minerals
• HEART HEALTHY: soluble fiber daily from whole grain wheat foods, like Cinnamon Toast Crunch cereal, in a diet low in saturated fat and cholesterol, may reduce the risk of heart disease.