Start your day with Aveda Men Pure-Formance Shampoo, a daily high-performance shampoo formulated for men. Its 96% naturally derived* formula refreshes and revives the scalp, keeping it balanced and clean, and cleanses, conditions, and moisturizes hair. Formulated without: Animal-Derived Ingredients, Mineral Oil, SLS, SLES, Synthetic Fragrance, Parabens, Phthalates, Petrolatum, Paraffin, and Formaldehyde Donors. Follow with Pure-Formance Conditioner. The Aveda Men Pure-Formance line was developed with men’s hair and styling needs in mind and includes shampoo, conditioner, Shave Cream, and a variety of styling pastes, gels, and pomades for all hair types. *Per ISO 16128 standard. From plants, non-petroleum minerals, and/or water.
 

• Daily Shampoo for Men’s Hair: Aveda Men Pure-Formance Shampoo is formulated to revive, refresh, and condition men’s hair.
• Refreshes the Scalp: Don’t forget to care for your scalp when cleansing your hair! Pure-Formance Shampoo keeps your scalp clean and balanced.
• Find Your Favorite Products: The Aveda Men Pure-Formance line includes products for every step of your routine, including shampoo, conditioner, Grooming Cream, Firm Hold Gel, Shave Cream, Thickening Paste, and so much more.
• How to Use: Massage small amount of shampoo into wet hair and scalp. Rinse well. Follow with Pure-Formance Conditioner.
• Aveda is 100% Vegan, a Certified B Corp, and Leaping Bunny Approved.