Title: Head First for Beauty

Author: Gladys Gilbert

Publisher: Parker Herbex Corp.

Copyright Date: 1938

Format: Softcover / Advertising Booklet

Subject: Vintage Hair Care, Salon History, Cosmetics Ephemera

Full Description: Up for auction is a rare piece of 1930s cosmetics history: the "Head First for Beauty" advertising booklet by Gladys Gilbert. Published in 1938 by the Parker Herbex Corporation, this vintage softcover booklet serves as an instructional and promotional guide detailing the famous "Parker Herbex Method of Individualized Hair Treatments." Inside, you will find fascinating period-accurate care routines, descriptions, and solutions for hair and scalp concerns like "Oiled Hair" (oily hair) and dry or oily dandruff. The text references specific historical beauty formulations of the era, such as Herbex No. 3, Herbex Standard Yellow Ointment, and Herbex Triple X. It features beautifully stylized, classic 1930s graphics and illustrations of women tending to their hair.

Bonus Local History Ephemera Included: This particular copy features a fascinating piece of local provenance tucked inside the front cover. It includes an original, vintage promotional card from Mme Schuldt Beauty Salon, which was once located at 316 Broad Avenue in Leonia, New Jersey. The card offers a complimentary hair examination to the recipient. An exceptional addition for collectors of vintage advertising, beauty salon memorabilia, 1930s ephemera, or local New Jersey history.

Good vintage condition. The booklet shows light, authentic shelf wear consistent with age, including mild edge wear, minor creasing near the corners, and natural paper toning. The interior pages remain clean, fully legible, and firmly attached to the binding. Includes a unique, vintage promotional insert card from Mme Schuldt Beauty Salon tucked inside. Please review the high-resolution photos for a detailed view of the exact item condition.

Description and condition generated by AI