Aluram Clean Beauty Collection Purple Shampoo is a color-correcting shampoo that gently cleanses blonde, silver, and highlighted hair while helping neutralize unwanted yellow and brassy tones.

Infused with coconut water and nourishing ingredients, this purple shampoo refreshes tone, enhances brightness, and supports soft, healthy-looking hair. Vegan, cruelty-free, sulfate-free, paraben-free, and gluten-free. Ideal for maintaining cool-toned blonde, gray, silver, or highlighted hair.

Benefits:

• Helps neutralize yellow and brassy tones
• Brightens blonde, silver, gray, and highlighted hair
• Gently cleanses while refreshing tone
• Supports softness and healthy-looking shine
• Helps maintain cool-toned color between salon visits
• Color-safe formula for blonde and highlighted hair

Suggested Use:

• Apply to wet hair and massage into a lather
• Leave on for 1–5 minutes depending on desired toning level
• Rinse thoroughly
• Follow with conditioner