Create dimensional and natural-looking color with up to 100% gray coverage with Illumina Color. Microlight Technology allows light to enter hair and radiate out, giving it a youthful luminosity. The built-in Metal Purifier helps to protect hair from extra damage happening in the presence of metals wherever color is placed.

• Up to 100% gray coverage with a luminous, natural-looking result
• Microtones mimic natural hair tones
• Microlight Technology helps protect cuticle clarity and allows light to enter hair and illuminate from within
• Includes Metal Purifier to help protect hair from extra damage happening in the presence of metals wherever color is placed
• Up to 3 levels of lightening
• Vegan and Globally committed to no animal testing.* *Wella Company is a member of the International Collaboration on Cosmetics Safety
• Fall in love with Luminosity! A premium and natural-looking hair color that's luminous in every kind of light.

Ingredients:

WATER/EAU, CETEARYL ALCOHOL, PROPYLENE GLYCOL, AMMONIUM HYDROXIDE, DICETYL PHOSPHATE, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, CETETH-10 PHOSPHATE, SODIUM SULFATE, STEARETH-200, TOLUENE-2,5-DIAMINE SULFATE, SODIUM HYDROXIDE, SODIUM SULFITE, 2-METHYLRESORCINOL, ASCORBIC ACID, FRAGRANCE/PARFUM, XANTHAN GUM, DISODIUM EDTA, RESORCINOL, 2,4-DIAMINOPHENOXYETHANOL HCL, m-AMINOPHENOL.