Discover a vibrant piece of roadside Americana with this vintage postcard showcasing Basketville in Putney, Vermont. Declared the "World's Largest Basket Store" and also known as "The Straw Market," this iconic destination is captured in brilliant color, inviting travelers along Routes 5 and 91 between Brattleboro and Bellows Falls.

The front of the postcard presents a lively scene, featuring the distinctive Basketville building with its prominent red sign, surrounded by a parking lot bustling with classic automobiles from the mid-20th century. The blue sky dotted with fluffy white clouds, alongside lush green trees, perfectly frames this historic shopping landmark, known for its extensive collection of woodenware, buckets, baskets, gifts, and furniture. This photochrome postcard, a testament to mid-century travel and consumer culture, was expertly photographed by Frank L. Forward and published by Forward's Color Productions, Inc. It offers a nostalgic glimpse into a beloved New England attraction, appealing to collectors of Vermont memorabilia, roadside attractions, and vintage store history.