About Bee Hives:
Bee Hives are 4 1/4 by 6 3/4 inch black and white photos of hockey players mounted on 5 3/8 by 8 inch coloured mats (red, blue but most often beige). For more than thirty years these pictures were available from the St. Lawrence Starch Company in Port Credit, Ontario to generations of hockey fans in Canada. Because Bee Hive Golden Corn Syrup was the Company’s most popular product and the most frequently submitted label, the hockey photos naturally became known as “Bee Hives”.
When they first appeared in 1934, television had not yet been commercially developed and radio broadcasts provided the only live coverage of N.H.L. games. Bee Hives allowed listeners from all over Canada to “see” the players that were playing in the game that Foster Hewitt was describing from his famous gondola high above the ice at Maple Leaf Gardens.