(Lengsfield Brothers). "THE PERFECT GARMENT BOX Patented U.S.A. and CANADA Manufactured Exclusively by LENGSFIELD BROTHERS New Orleans, U.S.A.": ORIGINAL LARGE BROASHEET ADVERTISING ON CARD STOCK PROMOTING THE FIRM'S PAPERBOARD PACKAGING. New Orleans: Lengsfield Brothers, circa [Late 1920's -1930's]. A 19-3/4 inch high by 10-3/4 inch wide broadsheet printed on buff card stock advertising the firm's garment boxes. Text printed within an orange ruled frame at the at the top proclaims "An improved method of rendering real service to our Customers----So necessary to the logical progress of Modern Business. This new packing idea was first placed on the market July 1927 -- It has been accepted and adopted by the leading Clothiers of the Country -- Note the list of Leading Merchants now using the Perfect Garment Box who believe that it pays in dollars and cents -- and the most valuable of the Retailers Assets -- Good Will". Columns on either side list the numerous clothiers and businesses who use their product with the broadsheet's title printed at the center. Five illustrations from photographs depicting clothing being gently folded into the boxes are printed at the bottom within orange ruled frames. A cut-out folding insert centered near the top reproduces the coat hanger which holds the clothing within the firm's boxes. Folded twice horizontally to 7 inches high by 10-3/4 inches wide with promotional text printed within decorative orange rules on one panel and an illustration in shades of black, gray & orange depicting a valet or butler holding a suit printed on the other panel, boldly titled "Service!" next to 3 ruled address lines. The broadsheet was mailed to "The Clothing Trade Journal" with the periodical's address penned in, with a correction, and with a slit "New Orleans" postage seal along the bottom of the fold. The edges are darkened with a couple of tiny chips and a tiny tear to the right edge of the top fold. Good.
Lengsfield Brothers was a paperboard packaging & design firm known for award-winning package designs.
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