The message takes inspiration from the 1984 “don’t be too late”, the first irreverent and ironic message ever printed on a Swatch.

This is a rare, limited edition 2020 variant throwback SO28B102 “Originals”

Flashback to 1984 GA100 model.

BRAND NEW!!

Ship same day as payment. USPS.

** please keep in mind these were originally marketed to youth in the 80s. The watches were a lot smaller back then.

The Swatch "Don't Be Too Late" watch is a special edition that was part of the "1984 Reloaded" collection, a throwback to the original 1984 model (GA100). The watch is sought after by collectors due to its limited release.

Product Details

The Swatch "Don't Be Too Late" 1984 Reloaded (model SO28B102) is a special edition timepiece that offers a vintage aesthetic with modern materials.

Design: It features a minimalist design with a black dial and white hands, a throwback to the original 1984 model.

Case & Strap Material: The watch case and band are made from plastic (some reissues use bio-sourced plastic).

Size: The reissue version has a 34 mm case diameter, a slight increase from the original 33 mm size, but still considered a smaller gent's size.

Movement: It uses a reliable Swiss Quartz movement.

Water Resistance: The watch has a water resistance rating of 3 Bar (30 meters/100 feet), suitable for everyday use but not for swimming.

Back To 1984 RELOADED 2020:

What makes this particular watch extremely RARE was the fact that Don’t Be Too Late was never included in the original 2020 reissue advertising promos (reference last photo).

It was in very very limited release and very hard to find.

It comes in gent 34 mm size

Rarity: "Don't Be Too Late" watch was a "short" or very limited release piece within the 2020 Reloaded collection, making it hard to find. The original 1984 vintage version is also a rare collector's item.