The Titleist Plastic Custom Fitting System Plastic Mat 16x20 is a specialized tool used in the golf industry for custom fitting of golf balls. Made by the reputable brand Titleist, known for their high-quality golf equipment, this mat helps ensure precise measurements and custom fitting for golfers looking to optimize their performance on the course. With a focus on golf as the main activity, this product is designed to assist in achieving better accuracy and consistency in each swing. The 16x20 size allows for ample space to work with various golf balls and achieve the perfect fit for individual golfers.