This vibrant vintage postcard features the Elms Motor Lodge, a charming motel located at 2701 South Dort Highway in Flint, Michigan. The card showcases the motel's inviting facade with its classic mid-century design, highlighted by a prominent sign advertising 45 units, efficiencies, suites, and amenities such as color TV, phones, and air conditioning. A smaller inset captures the outdoor swimming pool area, complete with lounge chairs and guests enjoying a sunny day.
Produced using the famed Curteich Photochrome 3-D natural color reproduction technique, this standard-sized postcard (5.5 x 3.5 inches) beautifully preserves the bright colors and nostalgic mid-20th century atmosphere. The back of the card provides detailed information about the lodge's offerings, including one-day laundry, valet service, and food service, reflecting a classic era of American motor lodges. The AAA and Michigan May Wonderland logos add to its collectible appeal, making it a great addition for collectors of vintage travel memorabilia or Michigan history.