Good used condition. Comes as shown, see the exact item you will receive in photos.  

This vintage matchbook advertises 3-in-One Oil, a product with a long legacy in American households and workshops. First developed in 1894 by George W. Cole in New Jersey, 3-in-One Oil was so named because it could “clean, lubricate, and protect”—three functions in a single, easy-to-use solution. Quickly becoming a staple for bicycles, sewing machines, tools, and general household maintenance, the brand built a reputation for reliability and convenience. By the mid-20th century, the product was distributed nationally and expanded into new forms, including the “Oil-Spra” aerosol version highlighted here. The back of the matchbook promotes this newer spray application as a handy way to reach tight spaces and coat surfaces with protective film, complementing the classic oiler cans also pictured. Today, 3-in-One remains in production under the ownership of WD-40 Company, which acquired it in the 1990s, ensuring the product’s legacy continues as one of the most recognized lubricants in the world. This matchbook itself, produced by The Diamond Match Company of New York, captures the mid-century marketing push to emphasize modern convenience—its bold “NEW!” typography, illustration of the spray can in use, and practical copy all serving as a time capsule of post-war consumer advertising. Collectors of advertising ephemera and household product history will find this piece a striking artifact from an iconic American brand’s evolution.