"Wine Marketing: A Practical Guide" by C. Michael Hall and Richard Mitchell is a comprehensive textbook that delves into the world of wine marketing. Published by Routledge in 2007, this book covers a range of topics relevant to the wine industry, including wine as a beverage, marketing strategies, and hospitality and tourism aspects. With 360 pages, this practical guide is a valuable resource for those interested in learning about wine marketing in a comprehensive and informative manner."