Colgate Sensitive Complete Protection Toothpaste is a sensitive toothpaste that offers all the benefits of a daily toothpaste while providing clinically-proven sensitivity relief for your teeth. This sensitive teeth toothpaste contains potassium nitrate, a maximum strength antisensitivity ingredient that reduces hypersensitivity in the mouth. But it doesn’t stop there, this sensitive toothpaste for adults also provides tartar control, freshens breath, and yes, even plaque and cavity prevention with regular brushing. You really can brighten your smile while avoiding sensitive teeth pain with this Colgate sensitive toothpaste from the Colgate Sensitive line. Experience a Brighter Smile Without Sensitivity* Daily brushing and flossing are essential habits if you want to prevent oral health issues like early gum disease and cavities. However, if you have sensitive teeth, the Colgate Sensitive line of sensitive teeth toothpastes with sensitivity relief can help! Formulated to give your teeth 24/7 sensitivity protection**, anti sensitivity toothpastes are the proven solution to reduce pain with long-lasting** sensitivity relief, cavity protection and refreshing flavor. Relief is never far away with our Colgate Sensitive line of products. *Colgate Sensitive toothpaste helps relieve sensitivity in up to 2 weeks with twice-daily brushing **with twice-daily brushing Healthy Smiles With Colgate At Colgate, we make toothpaste that promotes healthy smiles. Not only because having a healthy smile is important to your overall health, but because when you have a healthy smile, you actually smile more – and that’s a powerful thing. Smiles are the simplest form of optimism, something we need now more than ever. That’s why we’re committed to raising oral healthcare standards everywhere.