Cost Benefits

• Premium Filters Direct filter pays for itself in a matter of months.
• Never buy a paper filter again, this best way to save money in the long run.
• Having a permanent filter around, will save you the aggravation of discovering you are out of paper filters while you're getting your day started.
• By choosing a Reusable Coffee Filter, you can help reduce landfill waste, keep your wallet happy, save trees, and help the planet.

Mess Free

• Make cleaning an absolute breeze.
• No more fumbling around with paper basket filters that sometimes collapse in the basket, making a huge mess!
• It's totally smooth for easy washing inside and out.
• Easy cleaning--- grab the handle, pull out your Premium Filters Direct filter, dispose of grounds, and then rinse under the tap.
• Our effective handle also folds down when not in use.
• Our filters are dishwasher safe.

Improves Overall Taste

• Premium Filters Direct  filter lets the natural coffee bean oils seep through to provide a full coffee flavor enhancement.
• You may wonder exactly what chemical residues are lurking in that paper as a by-product of the paper-making process.
• Our stainless steel mesh filter allows greater flow for a more balanced brew.

Eco-Friendly

Our Premium Filters Direct filters eliminate the need for paper filters. Save the planet by removing the waste paper filters make!

• Coffee drinkers in the USA dispose of over 200 million paper coffee filters each day. That’s enough paper filters to fill a 19 story building. These paper filters end up in landfill sites.
• Everyday it takes over 11,000 trees to make all of these paper filters. That’s 30,000 acres of forest per day.
• The paper making industry uses toxic chlorine chemicals in its manufacturing process, not so with our filter.
• With health in mind, GoldTone's filters are BPA free.