Very good condition. Any questions just ask. Please checkout my other auctions.
A General Mills employee from Tokyo, Hiroko Shiotani,
serves sushi to Mercedes Bates, Vice President and Director
of the Betty Crocker Kitchens. Story "Japanese Miss Shares
Customs" on page 8.
----------- 2 -----------
A new General Mills product to help youfeel ike a million
bucks" hit national markets in mid-July.
Buc*Wheats, a high nutrition ready-to-eat cereal, is now
being advertised nationally and represents a major new
product introduction for the company. The product has been
successfully test marketed in Buffalo, Denver, Indianapolis
and Phoenix during the past year.
Buc*Wheats' introduction climaxes a three-year effort by
the company to develop a high nutrition cereal with a totally
new and distinctive taste. Market research has shown that
certain consumers consider some current high nutrition
cereals to be rather bland tasting; the idea of a nutritional
cereal with the taste of buckwheat and maple appealed to
them.
Buc*Wheats is a blend of wheat and buckwheat in
toasted brown flakes, together with a lightly sweetened
maple flavor. Many consumers find that they enjoy
Buc*Wheats without sugar.
Nutritionally, a one-ounce serving of Buc*Wheats with
four ounces of milk provides 50 per cent of the protein,
----------- 3 -----------
Crockér
Another Market 'First
BETTY CROCKER GLAZE MIX
Introduced nationally on June 21, Betty Crocker Glaze Mix,
new from General Mills' Research, is the first such mix to be
sold in the market.
The product will be used to top a wide variety of desserts
such as pound cake, brownies, doughnuts, cookies, cupcakes,
sweet rolls and angel/chiffon cakes. None of these products
is normally topped with present frosting mixes.
Convenience of the new product is high. To use the new
Glaze Mix, the homemaker merely empties the contents of
the pouch into a bowl and adds a measured amount of boiling
water. After a quick stirring, the glaze frosting is ready to
use. There is no sifting, measuring or melting of ingredients,
no cooking, thickening or adding of flavoring.
Glaze Mix is also decorative, has a light touch of flavor and
sweetness. It has a luster not to be found with most home-
made glazes.
Beginning September 13, eight weeks of daytime network
TV will be used to show dramatic new Glaze Mix com-
mercials on popular shows. Four-color ads will appear in
September, October and November issues of leading women's
magazines. Betty Crocker Glaze Mix introductory messages
will be placed in Betty Crocker Walnut and Fudge Brownie,
Pound Cake and Gingerbread Mix packages.
CHOCOLATE
Raver
VANILLA
artificial flavor
Betty
Chockir
GLAZE GLAZE,
MIX
MIX
----------- 4 -----------
wholly-owned subsidiary. Since then the New York-based
nizes the American tourist not only by his cameras but by his
and the company's unwavering fashion philosophy that has
part of the Fashion Division, reporting to F. William Graham,
volume and net income. At General Mills, David Crystal is
fashion company has continued to grow and increase its sales
of CLOTHES, fashion magazine published in New York,
carried it through 66 years of growth is told in a recent issue
story of David Crystal, its famous crocodile emblem
(David Crystal joined General Mills in late 1969 as a
According to the article... "When the European recog-
The
N.Y.
Krokodilos. . . you're an institution!"
Vice President and General Manager).
The central character in the David Crystal success story ie
Vincent dePaul Draddy, a member of the firm since 1934
and President since 1940 when David Crystal, founder, re-
tired. According to Lewis E. Kaplan, editor and publisher of
CLOTHES, Draddy is “a rarity on The Avenue over and
above the fact that he is one of the few Gaels among the
Diaspora. For here is a man who seems to stand apart from
the crudities and the blatant hard sell commonly associated
vith the fashion industry...'
The story states that the 66-year old company is the
ongest running fashion concern on Seventh Avenue in New
York City. It has nine divisions.
----------- 5 -----------
Frank Wells, Rosemont, III., foreground, Food Ser-
vice Specialist, and (behind Wells) Robert B. Ward,
Two
TOP PHOTOGRAPHS
photographs by Harland P. Nasvik,
Manager, Photography Department,
Minneapolis, were selected for dis-
play at the 80th Annual Exhibition
of Professional Photography in
Chicago. Sponsored by the Profes-
sional Photographers of America,
Inc., the exhibition was the world's
largest and most comprehensive
print show. More than 4,000 prints
were judged and only 460 accepted
for the display. Nasvik's two photos
were entitled, "Lib" (left) and
"Popplion" (right).
NATIONAL RESTAURAN SOW - The dynamic
food service industry and th ew McCormick Place
Convention Center in Chic proved to be the
combination needed to set new attendance records
at the 1971 National Restaurant Show. The five-day
event attracted more than 84,000 people. Prepared
Entr'ees
OLAKES
General Mills Style
- was the theme for
the company's Food Service & Protein Products
Division exhibit, backed by the invitation to "Taste
and See." The five new prepared entr'ees were
shown in a six-foot display case. . . and sampled. A
key to Success" Treasure Chest, with a choice or
gifts, was the feature of the General Mills Hospitality
Room. Most of the major food companies were
represented at the show. Attending the booth were,
Palo Alto, Calif., Food Service Specialist.
6.
----------- 6 -----------
FREE ENTERPRISE
students, from left, Mark Innes, Lucinda Martinez, Don MacKerrow,
James Huey, Carolyn Daniels and Greg de Martine, got a first hand
look at the free enterprise system in operation when they visited the
Vallejo Flour mill. They were part of a group of 80 students selected
to visit for one day with Vallejo business and professional executives
on a one to one basis. At General Mills the students were assigned to a
specific supervisor and had an opportunity to participate in his
activities during the day.
Six Vallejo, Calif., senior high school
LANCASTER SWANS – After four years of romance, the pair of
swans on the pond near the General Mills Pack age Foods plant at
Lancaster, Ohio, have produced their first offspring. The mute swans
were placed in the pond in 1967 by Craig Mathews (now Plant
Manager at West Chicago). The four cygnets (baby swans), two male
and two female, were hatched on June 9. George V. Sherman, Packing
Maintenance Foreman, the "authority," says swans mate for life and
once they select a nest they will return each year during the mating
season. The male swan, or cob, stands over six feet tall, with about a
five-foot wing span. The female, or pen, stands about five feet with a
slightly shorter wing span. It has been suggested that a trade be
negotiated between Lancaster and the Minneapolis GO. Lancaster
would send a pair of swans in exchange for a pair of geese.
----------- 7 -----------
Shares
demonstration of Japanese foods be fitting? Hiroko Shiotani,
a General Mills employee on leave of absence from General
Mills' Far Eastern Operations offices (International Division)
in Tokyo, recently prepared sushi, a popular Japanese dish,
made with vinegared rice, seafood, vegetables and hard-
cooked eggs.
W here else but in the Betty Crocker Kitchens would a
Asked for a taste reaction to sushi, Miss Bates replied,
"Delicious, it's easy to see why it's so popular in Japan.
Hiroko served the Betty Crocker staff sushi prepared not
only like a tossed salad but also as an appetizer made by
rolling it up in dried seaweed. Her demonstration was part of
a farewell party in her honor before leaving the Betty
Crocker Kitchens.
Hiroko has been working in the General Offices and James
Ford Bell Technical Center for five months learning about
the company and its products. She will leave shortly to visit
her sister in New York City and for sightseeing on the East
Coast before returning to Tokyo. On her return to Japan, she
will continue to be the "right hand" of C. L. "Cy'"
Ducharme, Managing Director -
Miss Shiotani, who says her name Hiroko means wisdom
and talent, began her international travels two years ago with
a month's trip to Europe. Although it is still quite rare for
Japanese women to travel, much less alone, she made up her
mind and declared, "I wasn't going to let anyone stop me
from seeing Europe."
It was upon her return from Europe that Ducharme asked
if she would be willing to learn first hand about other
General Mills products at the company's headquarters in
Minneapolis. During her stay she would work at the James
Ford Bell Technical Center, the International Division
offices, Corporate Engineering and the Betty Crocker Kitch-
Far Eastern Operations.
ens.
She soon learned that a working girl's life is just about the
same in Minneapolis as it is in Tokyo. For most Japanese the
work days start at 9 a.m. This means getting up early because
most workers must spend at least an hour on some form of
public transportation in order to get to their places of work.
Tokyo, with a population of 12 million, offers difficult
transportation problems.
8.
----------- 8 -----------
A
parking lot. They also requested a tour of the Betty Crocker
Consumer Promotion Services. "In the camper, under the
asked permission to park their camper overnight in the
the company's headquarters in Minneapolis July 12 and
mattresses," replied the father. "How many?" asked Kost.
Kitchens and information on where they could "turn in"
Betty Crocker coupons the 14-year-old had been collecting
"Where are the coupons?" asked Walter Kost, Director,
arrived at
יי
since April, 1970.
"More than 3,500,000," answered the young girl.
Thus began one of the more unusual stories about people
who collect Betty Crocker coupons for one reason or
another. The 14-year-old is Susan Martz of Hustontown, Pa.
Her parents are Mr. and Mrs. Frank S. Martz and the grand-
mother is Mrs. Decker. The four arrived late in the day.
Monday, July 12, in a small camper. Delivering the more
than 3,500,000 Betty Crocker coupons was the object of
their visit to Minneapolis.
Not only did the Martzes get permission to park their
camper on the grounds overnight, they were invited to meet
and visit with James A. Summer, President of General Mills.
Susan Martz' interest in Betty Crocker coupons dates back
two years when her brother died of a disease in which his
kidneys failed. She had read about the Betty Crocker
Coupon Club Plan and decided to start collecting coupons in
order to raise money with which to purchase a kidney
machine in her brother's memory.
She actually began collecting coupons in April, 1970, and
the project snowballed, gaining her national publicity and a
flood of coupons from people throughout the country. She
has collected enough Betty Crocker coupons to give kidney
machines to the Harrisburg General Hospital, Philadelphia
General Hospital, Altoona Mercy Hospital and Hershey
Medical Center. On July 21, she was invited by President
Nixon to visit the White House for a special tour in recog-
nition of her accomplishment.