Inspired by Instagram hashtags, the tongue-in-cheek Guccy logo print is an ironic take on the classic moniker and sits at the front of this stylish baseball cap produced in a retro font reminiscent of the SEGA logo and Eighties arcade games. Engineered for all-day comfort, Gucci's supple lambskin leather baseball hat is peppered with a gold star print across the front panel and features black mesh panels to the rear and an adjustable touch strap fastening. Polyamide 100% Lamb Skin 100% Cotton 100% . A repeated theme in the Gucci's collection was the playful 'Guccy Fake logo' motif. Taking inspiration from the logo trend that began in the early '80 and eventually became a defining part of streetwear, the motif is creative director Alessando Michele's irreverent and ironic reference to the brand's logo, a significant element of their designs.
He was looking for it, but wrote style history because it reflected the brand enthusiasm and aspiration dreams of hip-hop culture. That Gucci is now bowing to him is ironic and logical: Without the flow of energy from the street, fashion cannot survive today. So it was more than just a joke that the brand was renamed “Guccy” on a cap, for example: While many companies are obsessed with flawless “branding”, the spelling mistakes of the copies are copied here.Since Alessandro Michele has been Creative Director at Gucci, he has provided variations of his exuberant style with every collection. After asking yourself when a fundamentally new idea would come up, you now wish it could go on forever. He himself rushes through the halls in a baggy T-shirt with the imprint “Guccify Yourself”: a chronically good-humored person who doesn't care about the bathroom in the crowd.
“Guccy” is not about good / bad taste, but about maximum freedom. And that too was a renaissance project.
Metallic - Printed - Mesh - Leather - Paneled - Velcro® fastening