Preserves the vibrancy of gorgeous, investment hair color with this gentle shampoo that takes out everything you don’t want and leaves behind everything you DO. Stocked with nourishing, sulfate-free ingredients, like Camellia Oil and Pomegranate Extract, it delivers a luxurious, epic clean that doesn’t strip color, yet whisks away daily pollutants that can dull your strands. The result is maximum shine, vibrancy, 3X more strength, and less breakage. Joico Colorful Anti-Fade Shampoo is a shampoo specifically formulated for color-treated hair to help preserve color vibrancy and intensity. Designed to gently cleanse hair without stripping dye or natural moisture.Helps maintain long-lasting color vibrancy and slows fading,