Formulated to give that long-wear flush of naturally pretty color, the Anti-Aging hydration of a super luxe treatment lip balm, and a powerful stain that doesn’t dry out your lips. Developed with leading plastic surgeons, this truly innovative, formula contains IT Cosmetics Hydra-Luxe technology, including ingredients such as Plum Oil, Cherry Oil, Shea Butter, Aloe and Jojoba that all work together to treat, hydrate, condition, and nourish your lips. Good-for-you ingredients drench your lips with lasting hydration and color and the naturally pretty shades work on all skin tones. This Made in the USA formula is Paraben-free.