Vintage 1981 Pepsi Take the Pepsi Challenge yellow paper advertising sign featuring bold red title lettering and classic Pepsi logo.

Double-sided layout promotes the regional Pepsi Challenge taste test for Southern Illinois, Southeast Missouri, Northeast Arkansas, and Northwest Tennessee, with front side results panel showing 60% prefer Pepsi, 38% prefer Coke, and 2% undecided plus an attached graphic store coupon.

Reverse side explains how to take the Pepsi Challenge at home with step-by-step directions and an illustration of two people sampling Pepsi and Coca-Cola, along with a matching SAVE 20¢ Pepsi store coupon.

Ideal for framing or display in a vintage soda, grocery store, coupon, or advertising ephemera collection.

Details:

Pepsi brand Take the Pepsi Challenge promotional sign

Original 1981 paper advertising piece with SAVE 20¢ store coupon graphics

Yellow background with red, blue, and white Pepsi logo artwork

Regional promotion for Southern Illinois, Southeast Missouri, Northeast Arkansas, and Northwest Tennessee

Front panel taste-test results: 60% prefer Pepsi, 38% prefer Coke, 2% undecided

Back side instructions describe how to conduct the Pepsi Challenge at home with Pepsi and Coca-Cola bottles and cups

Offer text notes coupon savings on Pepsi in 2 liter, 16 oz, and 32 oz bottles or cans; offer expires March 31, 1981

Made in the United States; original vintage Pepsi advertising sign, not a modern reprint