Item: Bone Fone JS&A Radio Headphones Stereo Sound Music Listen 1981 Print Ad

Advertisement Size: Approximately 7.7" x 10.8"

Product: Bone Fone AM/FM stereo radio

Company: JS&A

Brand: Bone Fone

Ad Headline or Title: Steal One

Theme: Audio

Location (if applicable):

Country of Origin: USA

Publication Year: 1981

Advertisement Description: This is an advertisement for the Bone Fone, an AM/FM radio that drapes around the neck like a scarf. JS&A is selling the Bone Fone for $49.95, originally $69.95. The advertisement features a woman with long hair and text. It says the Bone Fone is perfect for jogging, sports spectators, or just plain music lovers because it doesn't require headphones and doesn't disturb those nearby.

Advertisement Transcript: PRICE BREAK Steal One The Bone Fone was a big success at $69.95. Can you imagine the success at $49.95? This photograph appeared in millions of pages of print promoting the Bone Fone at $69.95. Will its new price cause a sellout? It was a hit. The Bone Fone was one of our best-selling products when we introduced it in the fall of 1979. And like all successful products, it soon made its way into retail stores too. Over 100,000 of the unusual stereo radios were sold and worn by joggers, sports spectators or just plain music lovers. But then the story of the Bone Fone took an unusual twist. But to understand the twist, you first have to under- stand the Bone Fone. UNDERSTANDING THE THING The Bone Fone is an AM/FM radio that drapes around your neck like a scarf. Special speakers, located near your ears, not only play the music but they also vibrate. The vibrations are picked up by your bones. The sound sensation will amaze you and continues to amaze the thousands who wear it today. A lady in Helena, Montana who bought the unit for her son told us, "It's made a significant contribution to my sanity. No more rock n' roll blasting through the house. The sound goes where my son goes." A jogger in Rowlett, Texas wrote us, "Amaz- ing separation, fantastic stereo response helps my jogging tremendously. I wasn't really expecting this type of quality through a magazine ad at this price." One of the most unexpected letters came from a man in Belle Center, Ohio. "You don't have to be young and jog to enjoy Bone Fone. You see, I'm 73 years old. I just sit and listen." STORY TAKES TWIST What made the Bone Fone particularly appealing was both its portability and the fact that it did not disturb those nearby. Even more important (and here's where our story takes the twist), it didn't require headphones. With today's super lightweight headphones, you might think, "So what. Headphones are not a disadvantage." Bone Fone felt that headphones were indeed a disadvantage. After awhile, headphones feel uncomfort- able to the wearer. It's difficult to jog or do any strenuous outside activity with headphones. And finally and most importantly, they are to a certain extent dangerous because they block out the sounds around you-some of which could be warning you of danger. PERFECTLY SAFE With the Bone Fone, not only can you hear beautiful music, but you can hear a car turning a corner or a person shouting. Earphones isolate you from the world around you. Soon the earphone cassette players started to multiply like rabbits. Prices started to drop, plunging all the way to $69.95 and putting tremendous pressure on the relatively new Bone Fone stereo. But the death blow really came when the super small headphones went into major production and manufacturers in Hong Kong started producing a headphone AM/FM radio to sell for only $49.95. Now the pressure was really on Bone Fone. Sales slowed and the competition was being felt. Where to now? BIG PROBLEMS APPEAR Bone Fone Corporation couldn't afford to drop its price. The Bone Fone is built like an expensive AM/FM stereo receiver. It also has an inner sleeve to protect its electronics from moisture and a blue Lycra outer sleeve to give it its distinctive appearance. Bone Fone Cor- poration was stuck. They couldn't lower their price, and the public was not buying the Bone Fone at $69.95. Enter JS&A. JS&A made a large purchase directly from Bone Fone Corporation and can still sell the product to the consumer at the lowest possible price while still making a small but reasonable profit. In fact, the important role that mail order companies can indeed play is clear from this example. JS&A took most of the current inven- tory of Bone Fones, and we're ready to offer them at the low price of $49.95. TRY IT FOR 30 DAYS Order a Bone Fone stereo by sending in your check or charging it on your credit card account. When you receive it, try it out. Put it over your shoulders. See how light it feels and how incredible the music sounds. Attach it to your body with its strap. Jog, walk your dog, or even just plain relax and listen to good music. Then decide within 30 days if you want to keep it. If you do, you'll own one of the finest ideas in AM/FM stereo radios since the radio became portable. If not, no problem. Return your unit and we'll send you a prompt and courteous refund plus your $3.00 for postage and handling. Your unit comes complete with straps for wearing while you jog or run, complete instruc- tions and a 90-day limited warranty. Service should never be required but if it is, Bone Fone and JS&A maintain their own service organi- zation. JS&A is America's premiere electron- ics mail order company and a champion against the bureaucratic forces of the FTC. To order, simply send your check for $49.95 plus $3.00 for postage and handling per ship- ment (Illinois residents add 6% sales tax): That's right-no matter how many Bone Fones you order, the cost for postage and handling is only $3.00. So order enough of them while our supply of units lasts. (We have plenty, so don't worry.) We'll send your Bone Fones complete with batteries, instructions and 90-day limited warranty. Thanks to the efficiencies of mail order and Bone Fone's problems, JS&A is once again offering a great product at a great new value. Order your genuine Bone Fone stereo at no obligation, today.

Condition: There are no rips or tears. Vintage Print Ads may have condition flaws, most commonly surface toning due to age. Please view the high resolution scan carefully to determine the exact condition, using the zoom function where needed; most flaws are visible by inspection of the image. Please send a message for any questions about the item.

Shipping: We ship by USPS within 24 hours of payment, unless otherwise requested. Arrival dates are estimates from USPS. Vintage Print Ads are placed in a clear acid-free sleeve or envelope and a semi-rigid stay flat mailer. Please feel free to message us with any questions prior to ordering.

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