The slogan "Can your software do this?" was a prominent marketing tagline used by IBM in the mid-1990s (around 1995–1996) to promote their OS/2 Warp operating system and related client/server software. 

It was designed to highlight the advanced capabilities, multitasking, and stability of IBM's software compared to competitors, often targeting businesses that could not afford to have their systems go down. 

What the Campaign Related To:

• OS/2 Warp: The primary focus was IBM's operating system, which was positioned as more stable and efficient than Windows 95.

• Client/Server Computing: The campaign highlighted IBM's new software servers (like the "seven new IBM Software Servers") that allowed different systems (OS/2, Windows NT, AIX) to communicate and run together seamlessly.

• Business Continuity: The marketing centered on high-reliability, "non-stop" operations for enterprise customers.