This multi‑fold promotional flyer was produced for Wild Rice, a weekly Thursday night dance event in Los Angeles during 1992. Printed in full color and folded into a compact handout, the piece unfolds to reveal a three‑panel layout combining poetic scene‑setting text, retro‑industrial graphics, and event details. The design reflects the transitional moment in early‑’90s LA nightlife, blending rave‑era futurism with club‑culture typography and symbolic motifs.
The flyer promotes the night’s resident and guest DJs, along with its opening date, hours, and venue on South La Brea. Its visual language—gears, metallic lettering, and bold red‑black contrasts—captures the aesthetic shift from underground warehouse culture toward more curated weekly events. Unfolded, the flyer measures approximately 5 × 14 inches. It remains in good vintage condition with some handling wear consistent with circulation at early‑1990s dance events.