The journal features a mix of long-form storytelling, interviews, and profiles, as well as explorations of the global surf scene. It often includes pieces about surf travel, environmentalism, surf-related art and design, and the philosophy of surfing. The publication is aimed at a more mature, thoughtful audience who appreciates the culture and history of surfing, rather than just its competitive aspects.
The design and production of the journal are notable for their attention to detail, with lush, full-color imagery and premium paper, giving it a luxurious feel compared to typical magazines. The Surfer's Journal has earned a reputation as one of the most respected publications in the surfing world, cherished by both enthusiasts and collectors.