First Tower Books Printing, 1944
In 1940 World Publishing introduced the hugely popular Tower Books imprint: a 49-cent line of hardcovers which featured such authors as mystery writer Rex Stout. (This "Tower Books" was not related to the Tower Publications imprint that operated from 1958 to 1981.)
Farewell, My Lovely is a novel by Raymond Chandler, published in 1940, the second novel he wrote featuring the Los Angeles private eye Philip Marlowe. It was adapted for the screen three times and was also adapted for the stage and radio.