BOSS - BOSS Hugo Boss sees the venerable Hugo Boss maison embracing the contemporary redefinition of masculinity, bringing forth innovative
athleisure and beautifully crafted suiting and tailoring. To express this new ethos of dressed-down gallantry, BOSS Hugo Boss takes the label’s
signature craftsmanship as its starting point, favoring lightweight, comfortable fabrics cut meticulously for a clean silhouette with minimal detailing.
Black and white and subtle pastel and pale color choices work to bring forth fresh, airy monochromatic ensembles. Elsewhere, jackets and trousers
make use of a new garment-dyed tailoring technique, wherein apparel is fully constructed and sewn prior to dying, resulting in the finished piece
wearing off the rack with a subtle lived-in look. Well-equipped to handle the ever-shrinking business formal and off-duty leisure divide, the BOSS
Hugo Boss menswear collection mixes and matches readily across archetypes. United by a relaxed sense of versatility, BOSS nonetheless retains the
aura of streamlined sharpness that has long been synonymous with the house.
HUGO - Refined and utterly contemporary, HUGO takes Hugo Boss's emphasis on tailoring and interjects it with youthful energy, offering garments
in sharp cuts and clean designs. HUGO menswear deftly addresses the shrinking space between the workday and the weekend, reanimating classic
ready-to-wear staples with a fluid, confident, of-the-moment feel. Tailored denim and lounge pants, tightly cut crew neck T-shirts, boxy turtleneck
pullovers, and carefully reimagined outerwear illustrate the diffusion line’s well-executed balancing act between contemporary updates and revived
signature ’80s and ’90s silhouettes. Rendered in distinctive monochromatic hues, HUGO's collections cut a strong form with a pronounced casual edge,
rejecting following in favor of taking the lead.
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