Smokey Bearis an American campaign and advertising icon of theU.S. Forest Service. In the Wildfire Prevention Campaign, which is the longest-running public service announcement campaign in United States history, theAd Council, theUnited States Forest Service(USFS), and theNational Association of State Foresters(NASF), in partnership with creative agencyFCB, employ Smokey Bear to educate the public about the dangers of unplanned human-causedwildfires.