JUICY COUTURE is a glamorous and fun loving lifestyle brand for the decidedly fashionable. JUICY COUTURE brings the LA style and attitude to women all over the world. Embracing it's LA heritage, JUICY discovers the couture in the every day and delivers an element of surprise in all its designs. The global phenomenon that is JUICY COUTURE is identified as a casual luxury brand. By emphasizing innovation, originality, quality and value JUICY COUTURE has refined its vision to earn worldwide recognition. JUICY COUTURE has made the ascent from humble beginnings to its present position as a leader in affordable luxury eyewear. JUICY COUTURE uses state of the art materials to craft their signature eyewear & sunglass frames. JUICY COUTURE eyeglasses include demo lenses with the JUICY COUTURE logo etched into the lenses. Demo lenses can't be worn simply as a fashion statement. Upon receipt of the frames the lenses must be replaced with real lenses by a local optical store. JUICY COUTURE'S commitment to craftsmanship delivers unmatched quality and timeless style that transforms glasses from purely functional to coveted pieces of fashion art.