Part of the clever multilingual Avis promotion, this vintage tin lithographed tab pin translates the legendary We Try Harder slogan into German, reading Wir geben uns mehr Muhe in bold red letters across a white face. Flip it over and the reverse explains the joke with In any language We try harder, the word German, the boxed Avis Rent A Car logo, and a line drawing of a classic sixties sedan. The fold over tab design was made to slip easily onto a jacket pocket or lapel. A fun piece of mid century advertising history for Avis collectors, car rental memorabilia fans, German speakers, and anyone who appreciates the witty underdog campaign that changed marketing forever.