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About Us

Genuine Style has been trading since 2013 and aims to provide the perfect combination of authentic branded eyewear, great prices, fast delivery and unrivalled levels of service.

Our wide range of desirable brands and products is constantly expanding with new lines and products being added every week, so please sign up to our newsletter to be the first to know about new arrivals and to receive promotional offers throughout the year!

Our FAQ’s answer some of the most common questions that we get, but if we can help with anything at all, please do not hesitate to get in touch via eBay's messaging system where one of our team will reply promptly and do everything possible to assist.

Behind the Shades

How it all began

Genuine Style has been trading for over a decade and was formed after we identified a gap in the designer sunglasses market and noticed the increasing demand for premium quality choices. We decided that it would be our mission to create a place where fashion-lovers could find authentic, luxury designer sunglasses all under one roof.

Our entity has grown in popularity both nationally and globally, which has resulted in us expanding our workforce, shipping internationally, and increasing our offering to include hundreds of high-end designer sunglasses.

We understand our customers and know that it isn’t always easy to choose a new pair of sunglasses. It takes time and patience to make the decision and sometimes you don’t choose the ones you originally thought you would.

Genuine Style strives to make it as simple and hassle-free for customers as possible to match customers to their perfect pair. We are helping them to do this by increasing the ever-growing range of products, adding a handy virtual try on app to our website, offering fast and free delivery, free returns and providing quick and secure payments.

Genuine Style has grown substantially as a business and now stock over 2,000 products and more than 40 brands.

We only offer the very best sunglasses with unquestionable quality to ensure that every penny spent brings joy, happiness and style to each of our customers.

Our offering includes eyewear to suit every type of personality and occasion, whether you are looking for bold and thick frames to stand out from the crowd or chic sunglasses that make a subtle yet elegant statement.

As a business, we are always striving to grow, learn and develop, especially when it comes to the ever-changing fashion trends and rapidly improving eyewear technology.We will, as always, be looking out for the best new sunglasses on the market as well as striking up relationships with more designer brands to ensure that you can always get the latest premium quality sunglasses when you shop with Genuine Style.

Our mission is to use our knowledge and experience to make buying sunglasses a simple, enjoyable and positive experience. We are proud to provide luxury and authentic designer sunglasses that represent class, elegance and style no matter what look you are trying to achieve.We know that it’s not only about how you look but how you feel too! That’s why we have searched far and wide to find the most desirable products on the market.

The latest lens technology

Genuine Style also stocks shades with the latest lens technology, for example, 100% UVA/UVB to protect the health of your eyes, and polarised lenses which help to reduce glare and improve visual clarity.

We also have glasses that feature hydrophobic coating to repel water and protect against scratches, along with backside anti-reflective coating and impact-resistant materials.

Our huge range of styles, shapes and designs means you are guaranteed to find some that give you complete confidence, whether you’re heading to the beach, off to an iconic sporting event like Wimbledon or the Royal Ascot, or are travelling away on your next city break.

Smith SQUAD Ski Goggles 2QJ/M5 Black 2021/Chromapop Everyday Rose Gold

Smith Squad Ski Goggles

Unmatched Vision and Clarity

Key Features

Elevate Your Experience

What's Included

Join the Legacy

Genuine Style is an authorised Smith retailer.