This antique copper metal shell from 1938 features a unique "Share the Road" design on both sides, with one side depicting the heads of two individuals and the other side showing the tails of two individuals. This distinctive coin token is a rare piece of historical memorabilia that was manufactured in the United States. It would make a great addition to any collection of collectibles or historical artifacts. The copper metal shell is in excellent shape and has been meticulously maintained over the years. It is a true testament to the craftsmanship of the era in which it was created. This item is sure to be a conversation starter and a prized possession for any collector. Don't miss out on the opportunity to own a piece of history!

1940: Shell Gas Share the Road club


on 1940: Shell Gas Share the Road cI ran across an ad campaign from 1938 to 1940 for a “Share the Road Club” from Shell Gasoline. The gist of the message from this club: “I’m more important than you, so get out of my way!”

In 1937, Shell’s gasoline ads were inspired by industrial designer Normal Bel Geddes’ visionary ideas of free flowing traffic on futuristic limited access highways. Geddes’ later designed General Motors’ “Futurama” pavilion for the 1939 World’s Fair.

The reality didn’t match the vision, however, with chaotic traffic jamming streets. In 1938, Shell began a “Share-The-Road Club” to encourage freer flowing traffic. Drivers who signed up for the club at their local Shell station affixed an emblem on their car to “warn the ‘screwdrivers’ and ‘screwjays'” to give way to traffic!

"PLEASE CHECK MY PHOTOS THEY ARE PART OF MY DESCRIPTION"
on 1940: Shell Gas Share the Road cI ran across an ad campaign from 1938 to 1940 for a “Share the Road Club” from Shell Gasoline. The gist of the message from this club: “I’m more important than you, so get out of my way!In 1937, Shell’s gasoline ads were inspired by industrial designer Normal Bel Geddes’ visionary ideas of free flowing traffic on futuristic limited access highways. Geddes’ later designed General Motors’ “Futurama” pavilion for the 1939 World’s FairThe reality didn’t match the vision, however, with chaotic traffic jamming streets. In 1938, Shell began a “Share-The-Road Club” to encourage freer flowing traffic. Drivers who signed up for the club at their local Shell station affixed an emblem on their car to “warn the ‘screwdrivers’ and ‘screwjays'” to give way to traffic!