Original Vintage 1973 Schlitz Beer NASTAR Promotional Ski Poster - Peter Poplaski
A rare, authentic original 1973 advertising poster pairing the Joseph Schlitz Brewing Company with NASTAR (National Standard Race) winter sports programming.
This masterpiece of crowded underground comix illustration was drawn by the famous comic book artist Peter Poplaski and produced via the legendary "Cartoon Factory" collective. Poplaski's heavily detailed style beautifully brings to life a packed, highly stylized cross-section of 1970s alpine resort culture, filled with retro winter gear, a mountain lodge, skiers hitting slalom gates, and classic Schlitz Beer iconography throughout.
Item Specifications:
- Brand Sponsor: Schlitz Beer (Jos. Schlitz Brewing Co.)
- Event/Program: NASTAR Ski Racing
- Release Year: 1973
- Illustrator: Peter Poplaski
- Production Studio: Cartoon Factory
- Medium: Original Offset Lithograph Paper Poster
- Dimensions: Approximately 28.5 by 39.5 inches
- Theme: Breweriana, Skiing Memorabilia, Underground Comix, 70s Sports Advertising
- Considerable corner wear with tack holes and small tears. Please see photos for condition.