Fantastic little booklet with autobiographical stories by Charles Helin, biographical stories by his fishing buddy Lewis Fink.  Great history of Helin lures, how they came about and their progression throughout the years.  Briefly covers time span from 1920s to mid 1960s.  Not dated as far as actual publication date.  Includes pictures of fish catches and the lures used to catch them on!  Lots of catalog type pictures of a variety of Hedin lures including Flatfish, Swimmerspoons and Popping Fishcake.  31 pages in color and black and white.

Excellent condition!  No tears, bends, marks, etc.