The Phosphor Appear™ watch utilizes miniature sized rotors adorned with Swarovski™ crystals that mechanically rotate to "reveal" numerical or chronological information. With each changing minute, an electrical pulse generates an electromagnetic field through the tiny electromagnetic coils positioned beneath each corresponding rotor. A micro-magnet located within the rotor is then repelled by the magnetic field produced and faster than the eye can see, less than 10 milliseconds, it rotates 180 degrees into its new position elegantly displaying the passing time, while producing a distinctive clicking sound unique to the new Phosphor Appear™ digital watches.


Phosphor Appear™ watches are adorned with crystals providing a unique digital display, but the future of the Micro-Magnetic Mechanical Digital™ (M3D) technology offers limitless opportunities as any numerical or graphical layout can be done with an endless number of materials that can be affixed to the rotating rotors.


The Micro-Magnetic Mechanical Digital™ (M3D) technology enable a new generation of innovative watch designs with the following display benefits:


Infinite Display Appearances: The rotatable rotors can be oriented in a variety of different layouts, while any material can be affixed onto the rotatable rotors ranging from Swarovski™ crystals, to precious metals or gems, to almost anything imaginable.

Ultra High Contrast: Depending on material or paints affixed to the rotatable rotors the M3D display technology can achieve the highest contrast of any digital display available today matching that of ink on paper in some configurations.

Low Power Consumption: The M3D display technology is bi-stable meaning that the display requires no power to maintain an image, as power is only needed when transitioning from one time to another.

Wide Viewing Angle: With a viewing cone of 180°, the M3D technology overcomes the disadvantages of conventional displays when it comes to off-axis viewing. Together with its high contrast, it allows the user to read the time at a glance from any angle.