by Museum of Peace and Quiet
Original price $175
* purchased two sizes and didn't return this one in time for refund. this sweatshirt is the most beloved in rotation! See pics of tags and bag.
QUIET LUXURY & MINIMALIST AESTHETIC
The brand was made popular by celebs photographed by paparazzi in this sweatshirt - Hailey Bieber (her daily look/"uniform" is an oversized hoodie!) Dakota Johnson, Adwoa Aboah, Jennifer Garner
The hoodie was available through the brand's direct-to-consumer website and various high-end retailers and boutiques. The original retail price $185 USD. It was sold by major fashion stockists such as HBX, END., FWRD, REVOLVE, and SSENSE.
Background and Brand Philosophy:
The brand, founded by husband-and-wife duo Ashley and Christion Lennon, is a California-based contemporary minimalistic, unisex apparel and lifestyle label that aims to promote mindfulness, simplicity, and well-being as an antidote to the "noise" and fast pace of modern life. The word "NATURAL" on the front serves as a reminder to slow down, disconnect from digital distractions, and find inner calm and tranquility in everyday life. The brand boasts a pure, uncluttered aesthetic inspired by the stillness and serenity of nature.
Museum of Peace & Quiet's clothes are designed to unburden your mind and uncomplicate dressing. This hooded sweatshirt is made from soft cotton-jersey and has collegiate-style lettering spelling out the word 'Natural', it's there as a reminder to get outdoors and breathe. MoPQ’s is renowned for designing simplistic objects and apparel for everyday use - and this white crew sweat is no exception. Crafted from soft cotton jersey, it shows off ribbed trims for a cosy fit and is complete with green ‘natural’ branding at the chest.