For sale is a rare, untouched piece of laundry detergent history!
Vintage 1970s Rinso Powdered Laundry Detergent
• Original classic blue box with the iconic red-dot “i” logo
• 44 oz (2 lb. 12 oz.) net weight – “NOW .285 DENSITY FORMULA”
• Full, unopened, factory-sealed box (push-in tab still intact, never torn)
• Made by Lever Brothers Company, New York, N.Y. 10022
• “Compare and Save” burst and “Powerful Cleaning… Super Value” graphics
• Complete original instructions and water-temperature chart on the back and sides
• Contains sodium aluminosilicate (for phosphate-restricted areas) – a snapshot of 1970s detergent reformulation
Condition:
Excellent vintage condition for its age. The box is structurally solid and still completely full (you can feel and hear the powder inside). Some expected shelf wear, corner/edge wear, and light scuffs from 45+ years of storage (see photos), but no major crushing, water damage, or fading. Colors remain bright and graphics are crisp. Perfect for display!
This is the classic granular Rinso that disappeared from U.S. shelves in the mid-late 1970s when Lever switched entirely to liquid Rinso and eventually phased the brand out in America. A true survivor and a great piece of 1970s advertising/packaging nostalgia.
Perfect for:
• Vintage advertising collectors
• Laundry room / general store displays
• Mid-century household / grocery memorabilia collectors
• Props for film/theater/set dressing
From a smoke-free, pet-free home. Box will be carefully packed to preserve condition.