The product is a limited edition collaboration between Stranger Things and Kellogg's featuring the Demogorgon character from the popular TV show. The product is a Glow in the Dark version of the Kellogg's cereal box, with multi-color designs that light up in the dark. This collectible item is original and themed around cereal, making it a fun and unique addition to any fan's collection. Limited to 1000. Get yours while they last.