Aveda Shampure Nurturing Shampoo gently cleanses while providing weightless nourishment, making it perfect for everyday use. This 96% naturally derived formula is enriched with abyssinian oil, which helps to hydrate and soften hair without leaving it heavy or greasy. Designed for fine to medium hair types, it ensures a light and refreshing cleanse while maintaining long-lasting nourishment. Infused with Aveda’s signature Shampure aroma, a calming blend of 25 pure flower and plant essences including organic lavender, petitgrain, and ylang ylang, this shampoo transforms your hair care routine into a soothing experience.

Product Features:

How to Use:

Massage into wet hair, lather thoroughly, and rinse. For best results, follow with Shampure Nurturing Conditioner.