Style with confidence using Aveda Men Pure-Formance™ Grooming Clay, a versatile, vegan hair styling essential that delivers strong, flexible hold with a natural, matte finish. Perfect for everyday styling, this clay keeps your hair in place while maintaining a lightweight feel and healthy texture.
Formulated with ethically sourced, plant-derived ingredients like canola oil, rice bran wax, and hydrogenated castor oil, this grooming clay shapes and conditions hair simultaneously. Aveda’s commitment to sustainability ensures that every use supports environmentally responsible beauty.
What type of finish does it give? A matte, natural look without shine.
Is it suitable for all hair types? Yes, it works on straight, wavy, curly, and textured hair.
Can I use it daily? Absolutely—it’s lightweight and gentle for everyday styling.
Does it contain animal-derived ingredients? No—it is 100% vegan and cruelty-free.
Does it condition the hair? Yes—natural oils and waxes help nourish while styling.