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Unmassing America: Ethnic Media and the New Advertising Marketplace
Book Cover
Unmassing America: Ethnic Media and the New Advertising Marketplace
Garmer, Amy Korzick

Price:US $12.75

Quantity:1
Publisher: Aspen Institute
Condition:Used: Very Good
Binding: Paperback
Dust Jacket (if applicable):
Date: 2006

ISBN: (if applicable): 0898434629

Unmarked. Corner crease on title page. A Report of the Aspen Institute Forum on Diversity and the Media. Explores the changing nature of advertising and the impact that these changes would have. Topics include the rise of niche markets, strategies for emerging multicultural media and more. (SKU: 25582)

Keywords:Advertising, Advertising, New York, Ethnic Studies, Communications, Aspen Institute, Multicultural, Media Markets, Sociology, Marketing