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| Unmassing America: Ethnic Media and the New Advertising Marketplace
Garmer, Amy Korzick
Price:US $12.75
Quantity:1
Publisher: Aspen Institute
Condition:Used: Very Good Binding: Paperback Dust Jacket (if applicable): Date: 2006
ISBN: (if applicable): 0898434629
Unmarked. Corner crease on title page. A Report of the Aspen Institute Forum on Diversity and the Media. Explores the changing nature of advertising and the impact that these changes would have. Topics include the rise of niche markets, strategies for emerging multicultural media and more. (SKU: 25582)
Keywords:Advertising, Advertising, New York, Ethnic Studies, Communications, Aspen Institute, Multicultural, Media Markets, Sociology, Marketing
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