The product is a premium NHL binder containing 695 trading cards, featuring superstars and star rookies such as Mario Lemieux, Sidney Crosby, Wayne Gretzky, Alex Ovechkin, Patrick Roy, and Martin Brodeur. These cards are manufactured by Panini and include various features like being serial numbered, having stickers, being short prints, rookies, parallels, and inserts. This collection provides fans with a comprehensive and exclusive look at the National Hockey League (NHL).