Make your car smell great with the new illest essentials line air freshener. With notes of that classic jdm squash scent to make any car smell like Japan. These are vacuum-sealed for a long lasting fragrance.

This car air freshener from Illest features the streetwear brand's logo emblem with "None But Ourselves Can Free Our Minds". Also, durable elastic band to hang it off your rearview mirror in your car.

About Fatlace illest Brand:

Fatlace, founded by Mark Arcenal in 1999, started as a blog about hip-hop culture and evolved into a lifestyle brand encompassing cars, streetwear, and a broader culture of break dancing and graffiti, with Illest being the apparel line. 

Car Culture Focus:

Fatlace has a strong connection to car culture, with employees being passionate about automobiles. Also, supporting various motorsports and automotive lifestyle events.

About Mark Arcenal:

Mark Arcenal may be best known for starting two massive brands, Fatlace and Illest. However, he’s done quite a lot more than that and continues to build and create. From working at Nike, to starting his own brands, scaling like crazy, and constantly chasing what he’s passionate about.

The soft-spoken Mark Arcenal is a major player behind a whole car culture scene. Some would say that he might be the one behind it all, too. His brands--Illest, Fatlace, Hellaflush, and Slammed Society have invaded car-speak. Especially, in the scene that is all about stance, where cars are dropped to the ground and with barely any fender gap with nicely fitted wheels. Which some say have become a standard these days.