Our ability to observe and forecast severe weather events has improved
markedly over the past few decades. Forecasts of snow and ice storms,
hurricanes and storm surge, extreme heat, and other severe weather events are
made with greater accuracy, geographic specificity, and lead time to allow
people and communities to take appropriate protective measures. Yet hazardous
weather continues to cause loss of life and result in other preventable social
costs.There is growing recognition that a host of social and behavioral
factors affect how we prepare for, observe, predict, respond to, and are
impacted by weather hazards. For example, an individual's response to a severe
weather event may depend on their understanding of the forecast, prior
experience with severe weather, concerns about their other family members or
property, their capacity to take the recommended protective actions, and
numerous other factors. Indeed, it is these factors that can determine whether
or not a potential hazard becomes an actual disaster. Thus, it is essential to
bring to bear expertise in the social and behavioral sciences (SBS)?including
disciplines such as anthropology, communication, demography, economics,
geography, political science, psychology, and sociology?to understand how
people's knowledge, experiences, perceptions, and attitudes shape their
responses to weather risks and to understand how human cognitive and social
dynamics affect the forecast process itself.Integrating Social and Behavioral
Sciences Within the Weather Enterprise explores and provides guidance on the
challenges of integrating social and behavioral sciences within the weather
enterprise. It assesses current SBS activities, describes the potential value
of improved integration of SBS and barriers that impede this integration,
develops a research agenda, and identifies infrastructural and institutional
arrangements for successfully pursuing SBS-weather research and the transfer
of relevant findings to operational settings.
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